Jun14No Comments

President Laura Tobin To Oversee Gallinghouse Marketing + Creative

  COVINGTON (June 7, 2018) – Laura Tobin, most recently vice president of Gallinghouse Marketing + Creative, has been named president of the Covington-based agency as well as associate publisher at Sophisticated Woman magazine following the death...
May31No Comments

Heartbreaking News from Gallinghouse Marketing & Creative

We are shocked and saddened to share the terrible news that Joanne Gallinghouse—founder/president of Gallinghouse Marketing & Creative and publisher of Sophisticated Magazine—passed away Thursday evening, May 24, from complications resulting from...
May10No Comments

Investing in Your Logo is Investing in Your Business

Logo design is a long-term investment, not a short-term project. Whether you are starting a new company or your business’s current mark isn’t conveying the right message, don’t brush off your logo’s design as something frivolous. Simply put, it...
Mar01No Comments

Facebook is getting more…social?

That’s right! The social media platform is the talk of the town because of recent changes intended to combat the negative backlash it’s received from users. On January 11th, Mark Zuckerberg announced that Facebook is going back to its roots to focus...
Feb01No Comments

Bitcoin: Not Your Typical Gold Rush

The fact that bitcoin has become increasingly more mainstream has our attention. Whether the digital currency takes off is anyone’s best guess; however, it’s not bitcoin that’s peaked our interest as much as the promising technology it has introduced...
Jan01No Comments

Digital Marketing in 2018: It’s All About You

Sure, we can sit here and forecast ‘What’s Next?’ in digital marketing. But, every other marketer out there will be feeding you the same information until you’re blue in the face. No, thank you! We’ll politely decline the invitation (and pressures)...
Dec01No Comments

Geofencing vs. Geotargeting: What’s the [EXPLETIVE] Difference?

More terminology? More data? More ads invading my “safe space.” And more businesses fighting for my precious dollars this holiday season! It’s the daunting reality of our world today for consumers and business owners. So what’s the difference...
Oct01No Comments

Our Life of Connected Platforms

  You’re fighting rush hour traffic on your drive home from work while talking to your sister on your blue tooth device. Horns are honking and you can hear your nine-year-old niece in your sisters’ backseat begging for her iPhone 6 Plus. Next...
Sep01No Comments

Gone Viral Lately?

I had a client the other day ask, “How can we get this campaign to go viral?” At the end of the day, virality is a blessing (and a curse) for all social media marketers. We prefer not to think in those broad terms but understand it comes with the...
Aug01No Comments

Channeling Your Inner Vlog

There are countless ways to gain your audience’s attention in today’s world of communications. As video engagement continues to soar, video blogs – aka vlogs – are increasing in popularity. Today’s websites and apps make it easy to upload...