Logo design is a long-term investment, not a short-term project. Whether you are starting a new company or your business’s current mark isn’t conveying the right message, don’t brush off your logo’s design as something frivolous. Simply put, it is the cornerstone of your brand. Have you ever heard the saying “first impressions count”?
Your logo represents the first introduction to, we, the people. Truth is, a logo defines you and must create an indelible first impression. It should communicate your core values. The design needs to feel current as well as timeless. If that seems like an arduous undertaking just remember, simplicity is key. Even the simplest of logos have a profound impact. The colors, type treatment and styling all play important roles in the identity of your brand. Confused yet?
A strong visual identity distinguishes your business from competitors and creates a foundation of brand recognition. Maintaining consistency in your visual identity heightens awareness.
Where do you start? Do you hire an agency or a freelancer? Explore your options through research, phone interactions and face-to-face meetings. Assess their style by reviewing work samples. An experienced designer or agency will come prepared with a creative brief to learn your business needs.
Once you’ve made your decision, it’s important to give the designer ample time to develop your logo. Typical production time can range from 6-8 weeks to several months, depending on the approval process.
The big question: how much should you invest in a logo? Expect to spend several hundred dollars. Most agencies and freelancers will offer payment plans with a deposit and signed contract. Remember, you get what you pay for!
Brand recognition and trust take time to establish. It will not happen overnight. So, be sure you are sending the right message for the type of business you want to attract. It all starts with your logo.